At the turn of the 20th century, scores of circuses crisscrossed America. In many towns, Circus Day was a major holiday, right behind Christmas and Fourth of July. Schools and businesses closed as the populace flocked to the circus street parade and, later, to the circus grounds. Their anticipation had been fueled weeks beforehand by the circus's advance squads of billposters, who covered walls and fences for miles around with brilliantly colored, boldly bombastic posters.
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